Even Tractor Drivers Are Right Sometimes, Just Like Your Customers

10th February 2017·Industry News

A little moral tale today. Quite true, involving two of Italy’s greatest supercar manufacturers, Ferrari and Lamborghini. Did you know the famous ‘Bull’ car was created because of Enzo Ferrari’s poor customer service?

Here’s the story:

He decided to get into making cars as a result of frustrations he had with a Ferrari he had purchased which ultimately resulted in him being insulted by Enzo Ferrari, the founder of the famed Ferrari brand car company.

Having always been interested in car engines, during World War II, Ferruccio Lamborghini served with the Air Force mechanics corps and became known as a wizard at mechanical improvisation and fixing engines.

After the war, Ferruccio setup a small car and motorcycle repair shop in northern Italy. His first great business idea was to buy surplus military machines and convert them into tractors, which were in a great demand in the agricultural area where he lived at that time. In the beginning, from derelict military vehicles, Lamborghini was building on average one tractor a month. This business very soon became extremely successful allowing Lamborghini, in 1960, to expand his business to manufacturing oil-burning heaters and air conditioning units for buildings.

As a car lover and wealthy entrepreneur, Lamborghini owned a number of sports cars, with the Ferrari 250 GT being one of them. At a certain point,  Lamborghini became frustrated with problems he had with the clutch in his Ferrari, so he decided to visit Enzo Ferrari to air his complaint and suggest a fix. Hewre are the words of Lanborghini

“All my Ferraris had clutch problems. When you drove normally, everything was fine. But when you were going hard, the clutch would slip under acceleration; it just wasn’t up to the job. I went to Maranello regularly to have a clutch rebuilt or renewed, and every time, the car was taken away for several hours and I was not allowed to watch them repairing it. The problem with the clutch was never cured, so I decided to talk to Enzo Ferrari. I had to wait for him a very long time. ‘Ferrari, your cars are rubbish!’ I complained. Il Commendatore was furious. “Lamborghini, you may be able to drive a tractor but you will never be able to handle a Ferrari Properly.’ This was the point when I finally decided to make a perfect car.”

With millions of liras from his successful tractor business sitting around, Lamborghini decided to build his own car with a V12 engine and founded an auto factory in the small town of Sant’Agata. Lamborghini hired Ferrari’s ex-employees Giotto Bizzarini, Franco Scaglione, and Gian Paolo Dallara. The task was very clear – to create a luxurious and powerful GT that would reach 150 mph on the Autostrada del Sole, the famous Italian motorway which connects Milan with Naples. The result was the Lamborghini 350GT.

Ferruccio Lamborghini used his birth sign, Taurus the bull, as a symbol for his cars. Moreover, most of the cars were named in relation to bull fighting or the famously bred bull: Muira – after Don Eduardo Muira, who was a bullfighting breeder; Islero – after a bull that killed the famous matador, Manolete; Espada – is a name of a sword, a weapon of a matador, etc.

Ferruccio Lamborghini confessed that he never actually invented anything, rather, would simply copy and try to improve on others’ work. That is why, for example, he used the 12-cylinder motor of Ferrari, improving it with the twin cams from the 4-cylinder Alfa Romeo.

The moral of the story? Listen to your customers and always be aware that constant improvement and innovation are key to your own success.

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